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RICKI Study Probes Kitchen Tastes of ‘Gen Y’ Consumers

 

RICKI Study Probes Kitchen Tastes of ‘Gen Y’ Consumers

POSTED BY administrator on Jul 31 under kitchen

RICKI Study Probes Kitchen Tastes of ‘Gen Y’ Consumers
News from Kitchen and Bath Design News:

CHARLOTTE, NC — As the Baby Boom generation did before them, “Generation Y” is sparking major changes in the marketplace – from design aesthetics to delivery channels – including a different concept of “kitchens” than their older, Baby Boom counterparts.

That’s one of several key findings of a major new study conducted by the Research Institute for Cooking & Kitchen Intelligence (RICKI), a Charlotte, NC-based research organization specializing in the kitchen remodeling sector. The aim of the study, conducted online in March among 800 Gen Yers, was to assess the differences between this youngest population of adult consumers and their older counterparts when it comes to kitchen product and style preferences, as well as kitchen remodeling plans.

While many analysts and marketers tend to focus on the size and enormous buying power of the 79 million Baby Boomers – the largest generation in U.S. history – Generation Y, at 76 million young adults, is app…………… continues on Kitchen and Bath Design News
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Related News:

Uncertainty Seen Stunting Housing Growth
News from Kitchen and Bath Design News:

Access to credit coupled with continued uncertainty among both consumers and homebuilders continue to stunt growth in the housing market and related kitchen/bath industry, experts are saying. Among the key statistics and forecasts released by government agencies, research firms and industry-related trade associations in recent weeks were the following:

HOUSING STARTS
U.S. housing production continues “to bounce along the bottom near historic lows,” and is only running “at a level necessary to replace dilapidated or destroyed units,” according to the National Association of Home Builders. The Washington, DC-based NAHB said last month that while recent upward movement for housing starts represents “somewhat good news,” home builders, like consumers, “remain very concerned about the pace of economic growth and are awaiting signs of improvement” before moving forward with new projects. “The relative bright spot in new-home construction is on the multi-family…………… continues on Kitchen and Bath Design News
… Read the full article


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