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Lifetime Brands to distribute Mikasa in China

 

Lifetime Brands to distribute Mikasa in China

POSTED BY administrator on Feb 27 under Kitchenware

Lifetime Brands to distribute Mikasa in China
News from Home Accents Today:

Home Accents Today Staff — Home Accents Today, 2/27/2012 10:41:01 AM

GARDEN CITY, N.Y. – Lifetime Brands, provider of kitchenware, tabletop and home d├ęcor products, has entered into a joint venture with King’s Flair Development to distribute Mikasa products in China.
Jeffrey Siegel, Lifetime’s president and CEO, said the venture positions the company to take advantage of a “significant growth opportunity in China, where a rapidly expanding consumer class has demonstrated an affinity for globally branded luxury goods at affordable price points.” Sales will begin in the first quarter of 2012.
“King’s Flair, which distributes a broad range of housewares products in China, brings us an established distribution infrastructure, excellent relationships with key retailers and experienced local sales teams,” Siegel said. “We believe that this alliance will further enhance Lifetime’s position as a global leader in the housewares business.”
Based in Hong Kong, King’s Flair is principally a supplier of housewares products. The company also distributes housewares products through retailers in China and acts as a trading company.

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