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JC Penney betting on improvements in display, inventory to draw customers

 

JC Penney betting on improvements in display, inventory to draw customers

POSTED BY administrator on Jun 27 under Kitchenware

JC Penney betting on improvements in display, inventory to draw customers
News from Pittsburgh Post Gazette:

By Teresa F. Lindeman / Pittsburgh Post-Gazette

There is forgiveness at the mall.

Just ask Cheryl Sullivan and Gaye Pinti, who were shopping at the J.C. Penney store at the Mall at Robinson this week. They came in to check out the store’s revamped home department, fully aware of the retailer’s troubles.

Penney’s earlier this year gave up on its creative but controversial CEO Ron Johnson and brought back former CEO Myron “Mike” Ullman following too many quarters of falling sales numbers and ebbing store traffic. The company even ran an ad conceding mistakes were made in the rush to change.

The two friends from Weirton, W.Va., were magnanimous in their view of Penney’s recent problems.

“I don’t think they did anything wrong. They tried something and it didn’t work,” said Ms. Pinti. “I love the fact that they lowered prices.”

Penney’s needs more customers to take that attitude and give the department store chain another chance.

In the quarter ended May 4, the chain based in Plano, Texas, reported total sales fell 16.4 percent from the same period a year ago. Sales in stores open at least a year were down 16.6 percent. The home section overhaul contributed to a first quarter slump in sales since construction in stores around the country made it challenging to shop those areas.

Frank Merriam, store leader at the Penney’…………… continues on Pittsburgh Post Gazette

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