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Chefs Catalog cooks up a better e-commerce site with richer product images

 

Chefs Catalog cooks up a better e-commerce site with richer product images

POSTED BY administrator on May 26 under Kitchenware

Chefs Catalog cooks up a better e-commerce site with richer product images
News from InternetRetailer.com:

Chefs Catalog, an online retailer of kitchenware, wants its web site to tantalize food enthusiasts, amateur cooks and other shoppers.

That’s why, in the run-up to Memorial Day, the home page of the retailer’s e-commerce site features a small outdoor grill with two thick steaks sizzling over the fire—and an imaging feature on the product detail pages that enables a consumer using his mouse to rollover and zoom into that image to see such fine details as the browned skin of the accompanying red and green peppers. The site used the same approach prior to Thanksgiving when it showcased a juicy turkey sitting in a roaster.

The imaging tool, using technology provided by Fluid Inc., provides the close-up shot of the product in a box to the right of the main product image. That way, the full product
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