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Borosil decides to go with Curry-Nation


Borosil decides to go with Curry-Nation

POSTED BY administrator on Mar 27 under Kitchenware

Borosil decides to go with Curry-Nation
News from Best Media Info:

The business was won in a multi-agency pitch, and the agency has been mandated to give a strong communication platform for the brand

BestMediaInfo Bureau | Delhi | March 27, 2012

Curry- Nation has just been awarded the advertising duties of Borosil in a multi-agency pitch. The task at hand is to arrive at a strong communication platform for the brand and the range that the brand has under the mother brand.

Borosil markets microwavable and flameproof kitchenware and glass tumblers through over 5,000 retail outlets. Borosil products are synonymous with elegance, dependability, safety and ease of use. In the kitchenware segment in India, Borosil is a market leader in microwavable glassware.

Borosil has a range of glassware called the ‘Vision Glass’. Unchanged since 1962, Vision Glass is the single largest selling glass in the country today. Exciting new cut glass designs keep the look contemporary and fresh, while retaining the iconic essence of Vision Glass. Part of Borosil’s flame-proof range, these glasses can also be used directly over the stove.

Commented Priti Nair, Director, Curry-Nation, on the win, “There exists an opportunity t…………… continues on Best Media Info

… Read the full article

Related News:

News from Improper use of plastic containers poses health threat – Middle East North Africa Financial Network:

(MENAFN – Jordan Times) As more and more Jordanians stock their kitchens with plastic kitchenware, experts are warning against the health and environment risks attached to the improper use of plastics.

From water and juice bottles, to cups, plastic bags and dairy containers, many Jordanians reuse plastic materials for storing foods and beverages without knowing that some are made for one-time use, while others have restrictions on how they can be used safely.

Experts in health, environment and food safety are calling on people to pay attention to the plastic codes printed on the bottom of plastic bottles and containers, and to store food and water in glass or stainless steel containers rather than using plastic.

“Some plastic cans or bottles, which are used for storing chemical substances, absorb the chemicals they store. When recycled into new bottles or cans, they contaminate the foods and beverages kept in them,” said Mohammad Khashashneh, director of the Ministry of Environment’s Hazardous Substances and Waste Management Directorate.

Certain types of plastic packaging, such as PET/PETE (polyethylene terephthalate), HDPE (High-Density Polyethylene), and LDPE (Low Density Polyethylene), are used either for storing food and beverages or as a packaging material for meat or vegetables, according to experts in the field.

“Some ow…………… continues on Improper use of plastic containers poses health threat – Middle East North Africa Financial Network

… Read the full article

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